18 March 2019
Apple has released a new iPhone ad video with a focus on the privacy aspect. It is currently available on YouTube and will be aired on TV during March Madness in the United States. As we have started to expect from Apple, the ad is short and to the point while also having a few funny punches in between.
This particular ad is 54 seconds long and starts with a clear cut message, "Privacy Matters". The video goes on to show different banners and posters about privacy and telling others to respect one's privacy. It even shows various day-to-day activities where humans give indications of requiring privacy. This includes showing two men talking about something but they go silent just when a waitress comes to their table and resumes talking when she leaves.
The video ends with the message, "If privacy matters in your life, it should matter to the phone your life is on". This is also the whole crux of the video which is to convey that with iPhones, users can rest assured about their privacy.
This is something Apple loves to boast about all of its devices, especially iPhones. Most recently, it placed a billboard right next to the CES event arena to take a dig at its competitors. The billboard said, "What happens on your iPhone, stays on your iPhone."
This newly released Privacy ad from Apple has released just a few weeks after a FaceTime bug was discovered. It allowed anyone to listen to another person's surroundings even if they have not picked the FaceTime call. Apple went on to acknowledge the bug and released a fix for the same.