Curiosity 20 Mar
Cupertino tech giant Apple had amazing success with iPhone XR smartphone considering it was relatively cheaper than the other models in the lineup. When it got launched last year, Apple experienced 9 million units sold in the first week which was amazing. Soon after, the phone was allegedly the top-selling smartphone in the last quarter of 2018 and now the recent reports back up this trend of the stunning success of the phone in the United States smartphone market.
A research carried by CIRP (Consumer Intelligence Research Partners) shared that iPhone XR was still the most selling smartphone in the US market for the second quarter of 2019. While from one aspect it’s good news, from the other end, this would bring the average selling price down to $800. Last year during the same time span, storage upgrades accounted for 33 percent of the total sales whereas, in Q1 2019, it was up to 38 percent.
Apple is experiencing revenue generating from services to be steady where half of the iPhone buyers in the US opt for paid iCloud services whereas Apple Music accounts for 21 percent and legacy iTunes music service contributes about 13 percent in the services revenue. Likewise, AppleCare doesn't contribute much as of now.