21 May 2019
Apple has released two new iPhone XR ads about data privacy and long battery life respectively. The videos for both these ads are about 30 to 40 seconds long and are available on YouTube. It seems like Apple wants to potential buyers to know that the iPhone XR is not just a cheap iPhone model.
The first ad about Privacy has aptly been named Privacy on iPhone - Inside Joke. It shows a woman receiving messages on iMessage which appear to be quite funny. She keeps reading those messages as they arrive and goes on to laugh harder and harder. The ad does not what exactly are those messages (joke) which is actually the message that your messages/jokes are not for everyone to have a look at or be a part of. It mentions that all iMessage conversations are encrypted for the same reasons.
The next ad shows different people like a sleeping security guard and tired new parents asleep or feeling exhausted. The ad's message is that users might lose their power at the end of the day but the new iPhone XR will not. It is a simple way of showing that Apple is now offering a long-lasting battery life on the affordable iPhone.
75.7 x 150.9 x 8.3 mm
6.1 inches - 1792x828 px
- 6.1-inch IPS LCD display with 1792 x 828 pixels resolution
- Apple A12 Bionic processor
- 3GB RAM
- 64GB, 128GB, 256GB internal storage
- 12-megapixel rear camera with f1.8 aperture
- 7-megapixel rear camera with f/2.2 aperture
- 2,942mAh battery with fast battery charging
- iOS 12