03 July 2019
Apple Music, a music and video streaming service developed by Apple has successfully reached 60 million users worldwide. With such a big and strong user base, Apple Music still lags a little behind the Spotify that passed 100 million paying users in April.
Apple Music crossed 10M subscribers in the first six months after its launch and went up to 20M in December 2016. Last year in April, it climbed up to a total of 40M users. In fact, a report came in July last year claimed that Apple Music actually gained more paying users than Spotify in the US.
Eddy Cue, Apple's SVP in charge of services has confirmed this successful number to Numerama. He also clarified that this number is, in fact, includes free trialists. New subscribers to Apple Music get a three-month free trial period before the service requires a monthly subscription.
Apple has also confirmed that Beats 1, Apple Music’s in-house ‘radio’ station now has “tens of millions of listeners.”
Apple Music was released in 2015 in over 100 countries worldwide. The music app by Apple is praised for its playlist curation, a large library of songs to stream, and its integration with other Apple devices and services. The Apple Music app received its major overhaul when iOS 10 was released. Previously it received some criticisms for its interface which was not intuitive but after the significant redesign, the app received positive reviews for an updated interface which is less cluttered.
Apple Music has gained much popularity and it has gradually been made available to other hardware and platforms as well. For instance, it’s now available to Amazon Echo speakers, after its own HomePod speakers.