11 May 2020
Ever since the beginning days of Apple Watch, it has been the best selling smartwatch around the world. The story continues to be the same even four years later as Strategy Analytics has published a report revealing that Apple Watch dominated worldwide smartwatch shipments in Q2 2019.
In the last quarter, a total of 12.3 million smartwatches were shipped and 5.7 million of them were Apple Watch models. It is a 46.7% market share that shows absolute domination by Apple. It was followed by Samsung and Fitbit which shipped 2 million and 1.2 million smartwatches respectively. It shows that there is a huge gap between Apple and all of its competitors.
In the report, Strategy Analytics said:
"Smartwatch growth continues to soar, as consumers increasingly accessorize their smartphones with fitness-led wearables. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch market share has grown to 46 percent this quarter, up from 44 percent a year ago. Apple Watch has fended off strong competition from hungry rivals like Fitbit. Apple remains the clear smartwatch market leader."
On another hand, Apple's HomePod has an exactly opposite story to tell as it continues to struggle in the smart speaker segment. The new CIRP report mentions that Apple's HomePod accounted for only 5% of worldwide smart speaker shipments. In comparison, Amazon and Google's market share was 70% and 25% respectively. If we talk about absolute figures, a total of 76 million smart speakers were shipped in Q2 2019. It is worth noting that even though HomePod has not been able to create a dent in the market, it is neither losing any market share either.
Apple debuted HomePod for $349 which makes it one of the most expensive smart speakers. The pricing was later dropped to $300 but despite that, there has not been any significant growth. It will be interesting to see if we will see any growth in the next quarter.