23 August 2019
Apple has chosen to be silent about its video streaming service Apple TV Plus since making an official announcement months ago. It said that service will be released sometime in fall but now, a new Bloomberg report throws some light on exactly when to expect and what to pay for using the service.
The report cites a few people familiar with the matter to claim that Apple TV Plus is likely to become available by the end of November. It will be released with a small catalog of content that will include a handful of shows. Apple's plan is said to expand the collection gradually and more frequently on a monthly basis. It is opposite to the usually followed method of offering as much content as possible at the time of launch.
This is not it as Apple has a different plan for releasing new episodes as well. Netflix prefers releasing all episodes of a new show/season at the same time and services like HBO and Hulu prefer releasing one episode per week. But with Apple TV Plus, it is expected to release the first three episodes at once and then go for weekly releases for each new episode.
As for pricing, the TV streaming service from Apple is expected to cost around $9.99 per month with the possibility of a free trial for new users. If we talk about the U.S. market, this is slightly expensive than the $8.99 per month plan of Netflix and Amazon Prime Video. If true, it will surely be a tough task for Apple to convince users to pay more for a significantly lower quantity of content, especially those who are already subscribed to any of the existing streaming services.
At the time of its launch, Apple TV Plus will also compete with another new streaming service called Disney+ which is releasing in November as well. It will be offering content from partners like Marvel, Disney, Star Wars, and Pixar. To make things more difficult for Apple, it will be offering all of its content for only $6.99 per month. It will also have a bundle plan priced at $12.99 per month which further includes Hulu (ad-supported) and ESPN+. In short, the road ahead does not seem too smooth and easy for Apple but only the time will tell if it will succeed in its goals.