29 January 2020
Apple is all set to start selling its product directly to Indian consumers after the government announced changes to its Foreign Direct Investment (FDI) policy. As part of the change, foreign single-brand companies are not required to source 30% of their overall production locally which is a welcome change for all those who were not able to do business before.
This new law also means that these single-brand companies can start their online stores regardless of having an offline store in the country. This will allow Apple to start selling iPhones, iPads, MacBook, Apple Watch, and other products directly via its own online store. Apple's online store is expected to become available in coming months and for the time being, it will continue to sell through third-party platforms like Amazon India, Flipkart, and Paytm Mall.
The ability to sell directly will benefit Apple in many ways. One of the major advantages would be that Apple will be able to control the pricing of its products more efficiently. All of the third-party Apple resellers in India are known for offering heavy discounts from time-to-time with the goal of attracting more customers and increasing sales. This is something Apple has not been a fan of for a long time as it believes this affects the brand's image among consumers.
Other than an online store, Apple is also working towards opening its first-ever brick and mortar store in India. It is reported to have selected a location within Mumbai for the first Apple Store in the country. The exact details regarding the physical store are currently very scarce but it is expected to same as other iconic stores from the tech giant. Although, it is not expected to open the same before next year.