14 January 2020
Apple is known for releasing new iPhone models once a year and that too during fall and just head of the holiday season. It helps the company register impressive sales as people are more likely to buy new phones and products. But as per Samik Chatterjee, a J.P. Morgan analyst, Apple is considering a major shift for its iPhone launch strategy.
Chatterjee has predicted that Apple is working towards releasing iPhones twice a year starting 2021. He has cited supply chain checks behind the prediction which will see at least one new iPhone model launch per half of the year. This will allow Apple to offer more options to buyers and compete with rivals known for launching new phones throughout the year.
In his notes, Chatterjee wrote:
“Based on our supply chain checks, we are expecting a strategic change in the launch cadence with the release of two new iPhone models in 1H21 followed by another two in 2H21, which will serve to smooth seasonality around the launch."
While Android OEMs usually release phones across a wide range of price segments, there are also certain phone makers that release flagship devices twice a year. Samsung and Huawei are the biggest OEMs that release two premium smartphone models in a year. They also follow the strategy of announcing a new premium phone per half of the year.
The same analyst has further predicted that Apple will release four new iPhone models next year. He believes that all four 2020 iPhone models will come with an OLED display panel and 5G network support but not all of them will be compatible with mmWave technology. He has added that Apple may also announce an affordable iPhone model similar to the iPhone 8 in spring.
He says that there will be one model with a 5.4-inch display size, one model with a 6.7-inch size, and two models with 6.1-inch size. One of the 6.1-inch models will be a premium and another will be a lower-end model. Similarly, the 5.4-inch will be a low-end model and 6.7-inch will be a premium offering. He mentions that premium models will have mmWave support, triple rear cameras, and 3D sensing support. On another hand, the lower-end models will offer sub-6GHz support, dual rear cameras, and no 3D sensing.