27 January 2020
Apple is dominating the wearables business, thanks to its series of products, including Apple Watch, AirPods, and Beats headphones as well. According to IDC, an analysis firm, Apple went far ahead of other players and led a strong top position in the third quarter of 2019. Going by the report, Apple shipped an estimated 29.5 million units of these products combined and this figure is up 195.5% from 10 million units and a 23% market share in the year-ago quarter.
According to the analysis, the “hearables,” a term used specifically for the wireless headphones have contributed the most to the overall sales of wearables from Apple. Precisely, Beats and the AirPods line have derived Apple’s hearables business, and hence become a great contributor to the wearables business.
Ramon T. Llamas, research director for IDC's Wearables Team said,
"Hearables have become the new go-to product for the wearables market. This began with multiple vendors removing the headphone jack from their smartphones, driving the move toward wireless headphones. It continued with hearables incorporating additional features that either augment or expand the audio experience."
In the second place is Xiaomi, which managed to ship 12.4 million units to capture a 14.6% share in the market. The performance was up 66.1% from 7.4 million units in 2018. The credit for the second place that Xiaomi clinched goes to the Mi Band series, which shipped more than 10 million units over the three month period ending in September.
Samsung clinches third place and Huawei gets the fourth in the worldwide wearables market. Samsung shipped 8.3 million units for a 9.8% share of the market, while Huawei reached 7.1 million device shipments for an 8.4% market share.
Fitbit, now a Google company managed to make its position in the top 5 wearables companies as well by shipping 3.5 million units of its products. Overall, other wearables like earwear and wristband-style devices made 19.2 million shipments and smartwatches also contributed well with 17.6 shipments of products.