10 January 2017
Apple is planning to build a new flagship location in Milan, Italy. Well, this is not just an Apple Store, but the most technological Apple center ever built. The company has already started the background works. Their plans and guidelines were approved by Milan’s planning department.
One of the key features they are planning to include is an outdoor amphitheater. This can be utilized in the future for conducting culturally-oriented events. As per the reports, 8 public events and 4 additional events will take place in the amphitheater in a year
Apple is planning to bring more and more new infrastructures as well as designs to beautify their new store. It is said to be “the heart of the square” and the glass screen made from a waterfall. Let us see what local media have to say about it.
Behind this is a glass screen made from a waterfall, which will mark the entrance to the store at an altitude of -3.24 meters from the plaza level. At the store you can also access from the stairs that will be realized within the so-called ‘portal,’ a fully glazed structure whose sides are placed two bowls of water, as well as two flights of stairs on either side of the steps and a lifter in the square to ensure the full accessibility of the shop.
They will also be the interior completely renovated that currently house the Apollo cinema, redone flooring, reposition the neighboring grids to Via San Paolo and planted some trees.
According to City planners in the country, it is an “ambitious project”. The building process involves large amount money flow. Apple has to pay about € 768,732.15 to the City as they are reconstructing the Liberty Square. Apart from that addition € 127,435 per year will be given for using public square areas.
According to the reports, Foster and Partners are designing the Apple’s flagship location in Milan. They are the one designing the company’s store in Paris and new Campus 2 headquarters. Anyway, they haven’t revealed any other details regarding the project. Let us hope to visit the most innovative Apple store in Milan soon.