21 April 2017
Apple has released new video series during earth week that explains the company’s initiatives to rely on 100% renewable energy. Apple has been named the world’s most environmentally friendly company.
Apple has released three videos in the series which shows an Apple employee explaining the company’s environmental strategy. The first video explains solar farms, the second about how its products are safe and third is about its apple park, which uses fresh air to keep its building cool naturally. The videos are very quirky, but explain the company’s strategy very simply.
The first video asks ‘Do solar farms feed yaks?’, where the Apple’s lead on Environment work Lisa Jackson explains how the company’s 40-megawatt solar farms in China produce enough electricity for all of Apple’s offices and retail stores in the country—and grass to feed yaks.
The second video is, “Why does Apple make its own sweat?” in which Apple’s toxicology experts Rob Guzzo and Art Fong reveal that the company makes 30 gallons worth of sweat every year. Apple’s Environmental Technologies Group lead Rob Guzzo explains that the company creates its own artificial sweat to test its products like the Apple watch. The hand-drawn animation from illustrator James Blagden adds a quirky touch to images of armpits and even a technician tasting the artificial sweat.
The last video asks ‘Can a building breathe?’ and shows how the Apple Park uses outside air to cool the building naturally thereby reducing the company’s cooling loads by 35% a year.
“We knew from the start that we wanted this to be engaging in a different way to tell the stories,” said Apple VP of Environment, Policy & Social Initiatives Lisa Jackson”.
During a recent interview, Apple’s VP Lisa Jackson revealed that the Cupertino giant is trying to make sure that it doesn’t rely on mining for minerals for any of its products. Apple has also announced that it plans to recycle all its iPhone components in the future.