15 January 2018
Apple has unveiled its latest flagship smartphone the iPhone 8, iPhone 8 Plus and iPhone X at an event at Steve Jobs theatre, at the Apple Park Campus. The event kicked off with a tribute to the Steve Jobs, Apple’s co-founder. The phones were launched at the 10th anniversary of the iPhone, which was first launched in 2007.
Apple launched the event with a monologue by Steve Jobs, which stated that the company believed in humanity and will keep working towards things that make Apple, Apple.
There are lots of ways to be as a person, and some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there. And you never meet the people, you never shake their hands, you never hear their story or tell yours. But somehow in the act of making something with a great deal of care and love, something's transmitted there. And it's a way of expressing to the rest of our species, our deep appreciation. So we need to be true to who we are. And remember what's really important to us. That's what's going to keep Apple, Apple: is if we keep us, us.
Apple CEO Tim Cook stated at the event that "it was only fitting that Steve should open his theater."
"Steve's spirit and timeless philosophy on life will always be the DNA of Apple," Cook said. "His greatest gift, his greatest expression of his appreciation for humanity would not be a single product, but rather it would be Apple itself."