13 September 2017
Apple’s retail head Angela Ahrendts talked about Apple retail as the company’s “largest product,” during the Apple iPhone 8 launch event. Angela took over the stage after Tim Cook’s introductory comments.
Ahrendts stated that over 500 million people visit Apple’s retail stores every year. She added that Apple’s recent expansion of retail efforts which include its new Today at Apple initiative, Genius Grove, and much more. She added that Apple’s biggest retail stores, now include much more things like a boardroom for collaboration, a public forum, the Genius Grove, and more.
Ahrendts is currently working to turn Apple Stores into "town squares," or gathering places for people to spend time as a community. The company will also begin offering coding lessons to kids at its stores as well as host additional hands-on educational workshops and events for lessons on photography, music, gaming, and app development. She added that Apple will continue to open new "Town Squares" globally, and will also reinvest in current locations and flagships. She revealed that the company will continue with the traditional glass cube design, but will add more plaza-like green spaces in its stores.
When asked ‘What’s next for Apple retail?’ Angela Ahrendts replied:
“We’re going to continue to open Apple Town Squares in cities around the world. We’re going to invest in online and continue investing in our classic stores.”
She revealed that Apple’s is planning to launch a new 5-story store in Paris at Fifth Avenue and another one at Carnegie Library. She added that Apple’s new Chicago retail location will open on the 20th of October.