11 October 2017
Apple Chief Tim Cook stated that the technology needed for AR glasses is still not ready. Apple introduced the ARkit earlier this year and launched iOS 11 last month, after which iPhone has become the world’s largest AR platform.
Tim Cook has been stating that AR is the next big thing. However, the technology is still gestating and will take some time to develop fully. Apple has been working with Carl Zeiss for its AR glasses according to rumours.
"Think back to 2008, when the App Store went live. There was the initial round of apps and people looked at them and said, 'this is not anything, mobile apps are not going to take off,'" Cook said. "And then step by step things start to move. And it is sort of a curve, it was just exponential — and now you couldn't imagine your life without apps. Your health is in one app, your financials, your shopping, your news, your entertainment — it's everything. AR is like that. It will be that dramatic."
Apple is definitely interested in the technology and is perhaps working on it, even though Cook didn’t confirm it yet.
“There are rumours and stuff about companies working on those – we obviously don’t talk about what we’re working on,” Cook said.
“But today I can tell you the technology itself doesn’t exist to do that in a quality way," said Cook. "The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that. “The field of view, the quality of the display itself, it’s not there yet.”
Cook added in the candid interview that Apple doesn’t care whether they are first to enter into the AR space, they will only ship products only if it can do it "in a quality way."
“We don’t give a rat’s about being first, we want to be the best, and give people a great experience,” said Cook.