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Instagram pushes IGTV content into main feeds to further boost video content

09 February 2019 2

Photo sharing platform Instagram continues to roll out new features and improvements to take its lead further when it comes to competing with the little competition that it has via Snapchat and other similar options. Now in the latest update, Instagram is rolling out IGTV previews that would appear in the main feeds of the users i.e the home page where they consume all the content they follow.


The company shared in a statement saying, "Now, you can preview IGTV videos in your feed. When there's a new video from someone you follow, you can tap from your feed to watch the full video in IGTV,"

Instagram has been pushing IGTV content all across the platform like in-app notification bar whenever a creator posts IGTV video, IGTV videos in the search tabs have begun to appear and likewise now it’s been shown in the main tab as well. This would encourage more people to create IGTV videos as the opportunity to be seen would increase (if the reach determining algorithms keep a loose hand, ‘fingerscrossed’).

Instagram’s spokesperson shared in a statement saying, "With IGTV previews in feed, we're making it even easier to discover and watch the latest video content from your favorite follows," How often do you view or create IGTV videos? Let us know in the comments section below.


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