12 January 2017
Fitbit is the leading wearable maker known around the world for its lineup of fitness trackers for different prices and needs. And now, it is aiming to take a firm grip even on the wearable software part as Fitbit is now aiming to launch its own wearable app store this year.
The intentions of having an own app store for wearables were shared by Fitbit's co-founder and CEO James Park during an interview on the sidelines of CES 2017. While there is no prize for guessing that the app store will feature apps and games meant for wearables, it seems like Fitbit is also working on a smartwatch that might get released alongside the store launch.
As for the development process, Fitbit will be using the assets that it received as part of the Pebble acquisition last month. This will surely help it to get a good headstart as Pebble already has over 14,000 apps on the store which were released by third-party developers during last five years.
In the interview, Park said, “There are so many different applications [our partners] want to write, from fitness-related ones to pill reminder applications. And we don’t have the support in place for that right now, or any software infrastructure on our devices to run those apps.”
It clearly means that Fitbit is also working on making its relationships with partners better. But it's worth mentioning that prior to buying Pebble, Fitbit acquired a startup named Coin with goals of adding payments features to wearables. It gives an indication that if Fitbit indeed releases a smartwatch with its own payment integration and a whole app store, this could be a new level for the company and set it up as a true rival to the likes of the Samsung and Apple.