09 January 2018
The Blackberry Priv was the first device by the company to come with the Android operating system, which was a departure from Blackberry's own BB10 operating system. The last of the BBOS and BB10 devices came out in 2015, and that's when the Priv was also launched. Blackberry has announced that they will no longer be rolling updates for the Priv, but BBOS and BB10 are still supported for two more years.
The company issued the following press release to announce the update support program.
A little more than a year ago BlackBerry Executive Chairman and CEO, John Chen, declared that BlackBerry's transition to a software company was complete. And still, in an era where consumers have been "trained" to upgrade their phones every 18-24 months, it is a testament to the durability of our designs and brand loyalty that there are still millions of people actively using BB10 and BBOS devices, many of which are already more than ten years old.
We manufactured our last BB10 and BBOS devices in 2015 and in the years since we have received many questions about our plans for ongoing support. First, we want to say thank you for your continued interest and passion for all things BlackBerry. Second, we want to acknowledge that we know your productivity relies upon the security, reliability, dependability, durability, extended battery life, and ease-of-use we designed and built into each handset. Third, we want to reward your loyalty by committing to providing you with at least two full years of additional support for BB10 and at least two full years of BlackBerry network access for BBOS devices.
As a further show of our appreciation and gratitude, we are working with our partners at BlackBerry Mobile to offer a trade-up program that will provide you with a significant discount and incentive to upgrade your current BlackBerry device to a new BlackBerry KEYone or Motion, both of which are the world's most secure Android smartphones.
While we are pleased to announce continuing support for BB10 and BBOS users for at least another two years, current device owners should be aware that we will be closing some ancillary services such as the BlackBerry World app store (12/31/2019), the BlackBerry Travel site (February 2018), and the Playbook video calling service (March 2018). Customers who upgrade to a new KEYone or Motion won't miss a beat as they'll have immediate access to the rich universe of apps in the Google Play store without compromising on either security or their desire for a physical keyboard.
Stay tuned to this site for details on how to take advantage of the trade-up program and we look forward to your continuing loyalty and interest in BlackBerry. Thank you.
As mentioned, Blackberry is introducing a trade-up program, the details of which are not fully known yet. If you want to keep using your BB10 devices, that's OK. But Blackberry is slowly deactivating its services, so you might want to keep an eye out on the trade-up program. We'll keep you posted.