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Italian clothing brand 'Steve Jobs' wins legal battle against Apple

29 December 2017 5

Steve Jobs is a name synonymous with Apple products including iPhone, iPod, iPad, and iMac but very soon, it might become a famous clothing brand. An Italian clothing brand 'Steve Jobs' has reportedly won the claim to use the name in a legal battle against Apple. The report is coming from The Verge, citing a report from an Italian publication la Repubblica Napoli, that Italian entrepreneur brothers Vincenzo and Giacomo Barbato has won the legal case which actually started way back in 2012.

The two brothers decided to name their clothing brand 'Steve Jobs' after discovering that Apple had not trademarked the same. They were in the clothing business for quite long but were working for other manufacturers and opted for the name before starting to work on their own. But as you would expect, they received legal notices from Apple's Cupertino headquarters soon after which resulted in the beginning of the legal battle. Apple's appeal was originally rejected by the European Union's Intellectual Property Office in 2014 but the claim over the use of the brand name was settled this year.

Apple's legal claim was based on the point that the Italian company's brand logo was a copy of its logo. The alphabet "J" in the brand name actually has a portion cut-out which resembles Apple's half-bitten apple fruit logo. But since "J" is not an edible item, the reasoning for the claim was dismissed and as a result, Apple lost the legal battle.

Talking about the future ahead, Barbato brothers said that they will be focusing on clothes for the meantime but have plans for releasing electronic items under 'Steve Jobs' brand.


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