27 September 2018
DxOMark has revealed that it had received monetary offers for camera reviews many times in the past. The revelation was made by company's VP of Marketing Nicholas Touchard during an exclusive interview with Android Headlines. But he was quick to clarify that those offers were not meant as a bribe but were results of misunderstanding in how to approach the popular camera review company.
Touchard said that money-based offers have come from both smartphone companies and camera makers. He mentioned that all of those clients misunderstood that one needed to pay money to get their camera devices reviewed. Once the confusion was cleared and they knew what exactly was the process, none of them came with a suggestion of offering money in exchange for reviews. He further said that all such offers came only when those companies were pitching to DxOMark for the first time and were unaware of the whole process. And despite receiving such offers, it declined to accept any of those offers.
He said that all DxOMark camera reviews are done independently with no exchange of money involved. They do such reviews if they want to and when they want to. This is because reviewing cameras is not their primary business model. They rely on consulting, seminars, and benchmarking services to make money. The aspect of reviewing cameras is an extra step which is mainly aimed at increasing the brand recognition, share the expertise, and promote their paid services.
Lastly, he mentioned that DxOMark has no plans of taking money for camera reviews in the near future. The team is said to be so busy with work that they have don't have time to review each and every device which is the reason they make their own decisions about what device to review next.