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LG V40 ThinQ vs iPhone XS Max: How two premium phablets confront each other?

05 October 2018 5

Finally, the wait is over as the South Korean giant LG unveiled their latest flagship V40 ThinQ. Being the premium phone, you can expect all the goodies to compete against the flagships. The device has ultra-thin bezels and following the latest trend it has a notch at the top of the display.

This year LG opted a different route for releasing new flagship phones. Usually, the Android OEMs release new flagships in the first half and a phablet model in the second half of the year. However, LG didn't follow the trend instead the company released iterative models of flagship V-series continuously. We have seen two iterative models of last year's V30 and now the company is back with the V40 ThinQ. Being the latest flagship the V40 ThinQ will face stiff competition from other phones in the same category. We already put the latest V40 ThinQ against the V35 ThinQ and V30 to know how the latest phone is different from the predecessor.

Today we will put the V40 ThinQ in comparison against the Apple's iPhone XS Max. Both are currently the latest best offering from respective companies. It certainly will be interesting to see how the latest LG's flagship stacks up against the Cupertino's latest phablet. Apart from the similar notch, there is a number of aspects which differentiates each other. Without any further delay, let's start with the design differences between the two.

75.8 x 158.7 x 7.7 mm
6.4 inches - 3120x1440 px
77.4 x 157.5 x 7.9 mm
6.5 inches - 2688x1242 px
Go to comparison page

On first look from the front-facing side, you may not find much difference between the two devices. However, there are few aspects which differentiate the V40 ThinQ from the iPhone XS Max. Despite having dual selfie snappers, the V40 ThinQ top notch is smaller than the iPhone XS Max. The iPhone XS Max other three sides have almost none bezels whereas the V40 ThinQ has thin bezel line on the bottom as well. So from the front-facing side, the iPhone XS Max is still a better-looking device.

The LG V40 has aluminum chassis whereas the iPhone XS Max has a stainless steel chassis. The rear on both the devices is covered with glass. The LG V40 ThinQ dimensions are 158.7 x 75.8 x 7.7 mm and weigh 169g whereas the iPhone XS Max is slightly less tall but wider and thicker at 157.5 x 77.4 x 7.9 mm and also it is heavier at 208g.

Both the devices are IP68 certified which means both are capable to resist water up to 1.5 meters deep for 30 minutes without any damage. Like its predecessor, the V40 ThinQ comes with MIL-STD-810 certification. As far as glass ruggedness is a concern, V40 ThinQ features the Corning Gorilla Glass 5. On the other hand, Apple claims the glass on the iPhone XS Max is the most durable ever used on any phone in the market.

The iPhone XS Max lacks fingerprint scanner AKA Touch ID whereas the V40 ThinQ's fingerprint scanner is on the rear below the cameras. The iPhone XS Max dual cameras are placed vertically on the top left corner whereas the V40 ThinQ has triple cameras aligned horizontally in the center. Apart from fingerprint scanner both have facial recognition capabilities.

The iPhone XS Max doesn't have 3.5mm headphone jack instead it features Lightning connector. On the other hand, the V40 ThinQ has USB-C port as well as the 3.5mm headphone jack on the bottom. Despite having Quad DAC the V40 ThinQ comes with mono speakers whereas the iPhone XS Max comes has stereo audio. LG brings resonating chamber of G7 ThinQ to V40 ThinQ for loud and clear audio.


As far as the display is a concern both have the gigantic display panels. The iPhone XS Max is the largest phablet so far from Apple with a 6.5-inches display panel. It's an OLED panel with 19.5:9 aspect ratio. LG's V40 ThinQ is also not the smallest at all as it comes with a 6.4-inches display panel and aspect ratio remains 19.5:9.

The V40's display screen resolution is 1440 x 3120 pixels and the pixels density is 538 pixels-per-inch. On the other hand, the iPhone XS Max display resolution is 1242 x 2688 pixels and pixels density is 456 pixels-per-inch. The iPhone XS Max display maximum brightness is 625 nits and it also supports Dolby Vision and HDR10.

The LG V40 display only supports HDR 10 and max bright brightness is between 500-600 nits. LG uses their own OLED display whereas Apple's display is from Samsung. So in terms of quality no matter which displays you opt both are pretty awesome. The good thing is both the companies are well aware of the notch isn't for everyone that's why they allowed the users to hide it with a black bar.


Under the hood, both have different hardware and many of you are already aware you can't compare an Android running phone with the iOS device on the basis of specs sheet due to a different level of OS optimization. An iOS running phone requires much less RAM to operate and still, it outperforms Android running phones with more than double RAM.

Like all latest Android flagships, the V40 ThinQ is running on the Qualcomm's Octa-core Snapdragon 845 chipset. The Octa-core SoC is accompanied with 6GB RAM and built-in native storage is 64GB. It supports memory expansion via MicroSD.

On the other hand, the iPhone XS Max comes with the latest A12 Bionic chipset and 4GB RAM. It is available in three configurations including 64B, 256GB, and 512GB. It lacks support for memory expansion via MicroSD. However, the built-in storage costs way more than the MicroSD. In terms of performance, the A12 Bionic outclasses the Snapdragon 845 not only in the single-core test but also in multi-core test as well.

Another important aspect is A12 Bionic is the first chipset in the market built on 7nm process whereas the Snapdragon 845 is built on the second gen 10nm process. The Snapdragon 845 successor is due in the first quarter of 2019. So if you are looking for a powerhouse the iPhone XS Max is certainly the device which you should be looking forward. The beast comes at a hefty price tag.

Specs LG V40 ThinQ iPhone XS Max
Display 6.4-inches 6.5-inches
Screen resolution 1440 x 3120 pixels 1242 x 2688 pixels
Chipset Snapdragon 845 A12 Bionic
Storage 64GB Expandable via MicroSD 64, 256, 512GB Non-Expandable
Rear cameras 12+16+16MP Dual 12MP
Front camera 5+8MP 7MP
Battery 3,300mAh 3,174mAH
USB Type-C Lightning connector
IP68 Yes Yes
OS Android Oreo 8.1 iOS 12


As OS the iPhone XS Max is pre-installed with the latest iOS 12 straight out of the box. It will receive the latest updates for the next three continuously without any delay. Due to the removal of a physical home button, the new version of OS is more gestures based. The V40 ThinQ is, unfortunately, running on the older Android Oreo 8.1 with the company's custom UI layer over it. It's quite unfortunate to see LG released the latest flagship with an older version when the latest Android Pie is out for more than a month. Eventually, it will also receive the Android Pie but the exact time of rollout is still in dark.


Both the devices are not amongst the best in the battery section. The V40 ThinQ lights are kept on by a 3,300mAh battery. It has enough juice to last one day on a single charge. Apple didn't disclose any details regarding the battery cell of iPhone XS MAX, however, what we heard so far suggests it has 3,174mAh battery. On moderate usage, it can last one day.

Both the devices support fas charging, however, iPhone XS Max fast charger isn't shipped straight out of the box. Thanks to glass rear both have wireless charging support.


The V40 ThinQ features Penta cameras setup whereas the iPhone XS Max has three cameras on board. The V40 ThinQ has triple cameras setup on the rear. The primary sensor is a 12MP module with f/1.5 aperture. The pixels size is 1.4-micron pixels and also it has optical image stabilization. The secondary sensor is a wide-angle 16MP lens with f/1.9 aperture. The wide-angle sensor field of view is 107-degrees. The third sensor is a 12MP telephoto module with f/2.4 aperture and optical zoom up to 2x.

The iPhone XS Max has dual 12MP sensors on the rear side. The primary sensor aperture is f/1.8 whereas the secondary sensor is a telephoto lens with f/2.4 aperture. It also provides optical zoom up to 2x. In most of the scenarios the iPhone, XS Max camera emerge as the winner. However, the V40 ThinQ is bringing more flexibility features so that users can customize camera settings according to the scenario.

Both the devices support 4K recording at 60 frames per second and also slow-motion Full HD videos at 240 frames per second. All the rear cameras on the V40 ThinQ comes with HDR support. To stabilize videos, the iPhone XS Max has optical image stabilization whereas the V40 ThinQ has digital image stabilization. The Cine Video features of V40 ThinQ brings a number of customization features.

Up front, the V40 ThinQ has dual front-facing cameras. The primary sensor is an 8MP module with f/1.9 aperture whereas the secondary sensor is a wide-angle 5MP sensor with f/2.2 aperture. The wide-angle field of view is 90-degrees. The selfie snapper on the iPhone XS Max is 7MP with f/2.2 aperture and it also brings Animoji and Memoji.


As far as the pricing is a concern the iPhone XS Max is way expensive than the V40 ThinQ. However loyal Apple fans won't consider the price difference. The V40 ThinQ can be purchased at $900 in the US. The iPhone XS Max base variant with 64GB storage can be purchased at $,1099 (£1,099 in the UK). The top of the line 512GB model is expensive amongst all at $1.499.


The V40 ThinQ and iPhone XS Max are the best flagship offerings in the market. Both the devices took design queues from the predecessor. So if you are looking for a brand new design, you may disappoint. The gigantic display on both the devices is certainly pretty amazing. In the hardware section, the A12 Bionic is way faster and efficient than the Snapdragon 845 powered V40 ThinQ. In the software department, the iPhone XS Max is on the latest version of iOS whereas the V40 ThinQ is still on the older version.

The V40 is more focused on the videography features whereas the iPhone XS Max has amazing still photography shots. Last but not the least the pricing will play a vital role here as the iPhone Max base variant is $200 expensive than the V40 ThinQ. In the end, we would like to hear our readers thoughts regarding the iPhone XS Max vs V40 ThinQ in the comments section below. Stay tuned for more comparisons.

  • The LG V40 ThinQ isn't still available online. To be notified when it becomse available click here.
  • The Apple iPhone XS Max isn't still available online. To be notified when it becomse available click here.



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