17 January 2019
Xiaomi’s has spun off Redmi in a new sub-brand and the first device, Redmi Note 7, under this new brand was launched yesterday. The new phone comes with some powerful specifications and a 48-megapixel camera at a very affordable price bracket.
Now, Xiaomi’s CEO and Co-founder Lei Jun has revealed that the next phone from Redmi could feature a Sony IMX 48-megapixel sensor instead of Samsung’s GM1 sensor. This upcoming phone could be Redmi Note 7 Pro which is tipped to be launch around spring this year. The Redmi Note 7 also comes with an 18-month warranty against the industry standard of 12-months.
While interacting to the fans on Weibo, Mr. Jun was asked if the Redmi Note 7 was the top-of-the-line product and to everyone’s surprise, he revealed that the new brand would also make budget Android flagship phones and one such phone would feature a Snapdragon 855 SoC.
The Redmi Series has been a very successful series with over 278 million devices shipped globally and to cater to the local consumers who prefer buying the annual flagships online, the company has a top of the line product in the pipeline. The new phone is tipped to be priced around $368 which may create a tough internal competition between Xiaomi, Redmi and POCO brands.
Mr. Jun also explained the logic behind creating a new sub-brand. He stated that this strategy will let Mi brand to focus specifically on premium flagship devices while the budget smartphone segment would be led by Redmi and POCO will continue to make affordable flagships.