20 April 2017
While years of rumors suggested that music streaming through Spotify could be restricted to premium users in the future, the largest music streaming client has proposed a plan which might at least delay the free users the experience to listen to a new album from an artist. While we talked about the same being up in rumors last month, it all seems like it could well be true and this would a tricky puddle to step on to for the company.
Things have surely started to change in Spotify after it went on to bag 50 million paid subscribers last month in comparison to Apple Music’s 20 million. The new release flexibility would provide artists with an option to decide whether their newest album or song should be made exclusive to the Premium-tier users of Spotify or be available globally no matter what the category of a user could be. The deal is an excerpt from a larger link with Universal Music Group which could be benefitted from Spotify’s lower revenue payments that are being handed over for users’ growth targets.
Though the new deal applies to artists who are being tied up to the Universal Group, we can surely expect it being used from other music entities in the future. Once that’s been forced onto the app, we could well see a downfall of what might a critical hurdle to get past with. The company is still looking ways to maximize their subscription and has been successful nonetheless but we can expect further criticization once this business model goes live.