03 April 2018
Dell has launched a limited-edition jewelry collection which is made from gold mined from recycled motherboards.
The electronics giant has partnered with Twilight actress Nikki Reed for creating the new line of jewelry. The offering includes 14- and 18-carat gold rings, earrings, and cufflinks.
According to EPA, only 12.5% of e-waste is recycled, which results in around $60 million in gold and silver being thrown away each year in the form of old phones and electronics. Dell stated in a post that gold is used in internal circuitry in old phones and is nearly 800 times more of it inside of a computer. The company stated that it wants to "close the gold loop" for their products, and reduce waste. Dell already sells refurbished computers through a program with the Goodwill, however, some products are irreparable and need to be scrapped.
Actress Nikki Reed stated that she was looking for high-end jewelry that could be considered sustainable. The products will be launched under her brand Bayou with Love. Everything made under the brand is made from sustainable and recycled materials.
"It's estimated that Americans throw away $60 million in gold and silver every year through unwanted phones alone," Dell explained.
"Materials innovation -- where and how we source things like plastic, carbon fiber, and now gold for our products -- is increasingly important for us," Dell vice chairman Jeff Clarke said. "When you think about the fact that there is 800 times more gold in a ton of motherboards than a ton of ore from the earth, you start to realize the enormous opportunity we have to put valuable materials to work."