15 January 2018
Google has decided to pull support YouTube from Amazon's Echo Show and Fire TV devices. This is the second time it is taking off the support after it did it previously for the official YouTube app on these devices. Since the removal of the official app, Amazon was making use of YouTube's web version to deliver content to users but with the latest announcement, this will be ending soon as well. YouTube has stopped working on Echo Show immediately and it will stop working on Fire TV after January 1st.
The reason behind the move is the ongoing battle between the two tech giants where they refuse to support each other's products and services in one way or another. Talking about the decision to remove YouTube support, Google said that it is willing to work with Amazon but it is the eCommerce leader which is not reciprocating in the correct way. It said that Amazon has refused to Google Chromecast and Home devices and even Prime Video app does not support Chromecast functionality. The app itself arrived at Play Store earlier this year after a long wait and was restricted to Amazon's app store previously. With no Chromecast support, many Android users are not able to enjoy the content on bigger display. To make things worse, Amazon stopped selling a few of the Nest products on its website recently.
Here is what Google said in the official statement,
"We've been trying to reach an agreement with Amazon to give consumers access to each other's products and services. But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon."
Other than these reasons, Google is said to have decided to take the decision because Amazon opted to use a hacked version of YouTube instead of working directly with it.
In response, Amazon said,
"Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube's existing website. Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible."
While both giants seem to be struggling to reach a mutual point of understanding, we will keep you updated.