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YouTube rolls out Snapchat-like Stories to creators with 10K subscribers

30 November 2018 3

Instagram picked up a feature called Stories from Snapchat, later was introduced to Facebook and WhatsApp too. Now of all the social media sites, YouTube has started implementing Stories for its content creators with over 10,000 subscribers each.

The eligible creators will now get an option to share their stories and interact real time with their subscribers on a regular basis. YouTube now lets the creator add text, music, filters, YouTube stickers, and more to personalize the story and make it unique.


To create a new story, eligible users need to open the YouTube mobile app, tap on the video camera icon, and select “Create Story.” These stories remain there for seven days on the mobile app unlike the 24-hour cap on both Snapchat and Instagram. These stories are not limited to subscribers, even non-subscribers can see the stories and they show up in YouTube’s 'Up Next' sidebar next to a video.

YouTube first announced this feature with a few channels earlier this year, it is now that the feature has been opened to the eligible creators within YouTube’s Partner Program. Though YouTube has been working on Stories this since 2017 and now since it’s been rolled out the feature is getting mixed reactions.

Some users have actually admitted that YouTube Stories have potential, however, others have suggested to YouTube stay away from copying other social media platform and focus on resolving the issues faced by creators.


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