15 January 2019
YouTube is rolling out a new feature in its mobile apps which auto-plays the videos in your app’s Home tab, while you’re scrolling through the feed. YouTube calls this as “Autoplay on Home” and was limited to the YouTube Premium subscribers for the past six months, however, it is now rolling out to all the free mobile users for both iOS and Android.
The key benefit for the users will get an idea regarding the content of the video while it will help YouTube in increasing the view count as well. This also gives creators a higher chance of monetizing their videos should their video land on the Home feed, thanks to Google’s algorithm. Being present on the Home Tab guarantees higher visibility and greater user engagement.
Unlike Facebook’s video autoplay, the videos on YouTube will play in silence and will have captions which will give an idea to the user, what the video is all about. This brings in another opportunity for the creators to use and optimize the captions in a proper manner.
YouTube feels that autoplay will make clickbait thumbnails less effective and will protect users from wasting their time, bandwidth and in turn money as well. The feature is said to be rolling out in a few days and availability will depend on the region you’re in and the device you’re using.
Also in case you’re the one who wants to save bandwidth and do not want the "Autoplay on Home" feature, then head right over to this article which tells you how to turn off YouTube's auto-playing videos.