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Google Chrome to block spammy, abusive ad experience starting from 9th July

10 January 2019 3

Google has been doing efforts since long to curb the growing trend of spammy ads all around the internet, ruining the internet surfing experience. Back in November, we found out that Google would begin blocking all the spammy and abusive ads and now the time is close when those changes would begin to reflect.


Starting from 9th July, Google Chrome would block all intrusive ads as per the description is given on Google’s Chromium blog (source link below). The update to the ad-blocker in Google Chrome is designed to demotivate developers and website owners to stop implementing obnoxious ad practices laid out in the consortium named Coalition for Better Ads and are defined by Better Ads Standards laid out by Google.

Developers could also use the ‘Ad Experience Report Tool’ to see if their website is in line with the laid down policies in this regard. Google has seen a good response from the developers where there was a time when two-third websites were non-compliant while now most of them are in good standing now.

Have you gone through such websites that have ads implemented all over the place? Let us know your experience with obtrusive ad experience in the comment section below.


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