17 May 2019
It is a well-known fact that Google makes the majority of its revenue through search and advertisements and like any other company, it keeps pondering over ways to increase the same as much as possible. In the same direction, Google has announced two new forms of ads called Discovery Ads and Gallery Ads which will be rolled out to all users by the end of this year.
Starting with Discovery Ads, these are the ads that will be shown across Google Discover feed that is accessible by swiping from the left side on the home screen. These ads will also be visible across YouTube home feed and Gmail's Social and Promotion tabs for emails. The main aim is to show ads matching what the user is looking for in that particular Google product.
There will be a small "Ad" label to help people differentiate between ads and the actual content. In terms of YouTube, these ads will not necessarily be only in video format. There can also be a still image ad like we usually see across the internet.
Next up, we have Gallery Ads which is basically a new ad format. It differentiates from other ad formats in the form of how it looks which is basically like a gallery. Google says that ad groups featuring at least one Gallery ad received 25% more interactions at the top of the mobile search results page. Both these forms of new ads will start appearing across the aforementioned products for all users by 2019 end.