21 August 2019
Google has officially released a Play Pass teaser suggesting that the subscription service is now ready for public release. It did not offer release timeline but mentioned that "It's almost time". It further added the service is "coming soon" which means an official release is closer than ever.
The teaser has been shared by the official Google Play Twitter account. Other than the aforementioned teasing texts, it is accompanied by a GIF which shows an icon resembling a pass and featuring Google Play theme colors. It could also be the icon for the service once it becomes available for everyone.
It’s almost time ⏲️ Google Play Pass is coming soon. pic.twitter.com/vTbNmRehLm— Google Play (@GooglePlay) September 9, 2019
Google Play Pas was first reported to be under development late last year but last month, we came across a few leaked screenshots from a beta build showing what the service might be like. Play Pass is a subscription service that will offer access to hundreds of premium apps and games for a single and fixed monthly fee. It will offer full access to apps and games which means there will neither be any ads nor in-app purchases. Some of these are Monument Valley, Knights of the Old Republic, Threes, Limbo, Stardew Valley, Ticket to Ride, and Marvel Pinball.
The report suggested that the Play Pass subscription will cost $4.99 per month which is undoubtedly affordable, especially for those who regularly spend money on in-app purchases. It should be noted that this pricing was during the test phase and public release pricing may be different. Nevertheless, Google will offer a free 10-day trial period before billing users and actual pricing is also expected to vary from market to market.
This service is similar to Apple Arcade gaming subscription service announced earlier this year. The major difference is that Apple's service is currently limited only to games but Google's service includes both apps and games. We can expect Google to make the service public alongside the Pixel 4 launch.