16 January 2020
Samsung has announced that Google Play is now the latest big player to support HDR10+. The support will be added to Google Play Movies & TV app that offers a wide range of TV shows and movies. It should be noted that HDR10+ will work only with Ultra HD (UHD) titles available on the platform.
HDR10+ is Samsung's brainchild HDR platform in collaboration with Panasonic and 20th Century Fox. It was debuted in 2017 with the goal of allowing users to enjoy movies and TV shows in the same quality as intended by content makers. It is an upgraded version of HDR10 and supports dynamic metadata as the biggest change. It helps to maximize the black level and peak brightness of every scene and frame on supported displays.
The standard is aimed at rivaling Dolby Vision which is a more widely used HDR platform. The latter is supported by almost all major TV brands and even the biggest streaming services like Netflix and Amazon Prime Video. But with time, HDR10+ adoption is also seeing an increase as Samsung has revealed that it now has a total of 94 adapters.
Other than Google Play, Samsung has added a bunch of new smartphone maker brands as partners as well. These are Xiaomi, Oppo, Realme, and OnePlus which are some of the biggest brands in the market. It said that these brands will receive smartphones compatible with HDR10+ content as well as with the ability to shoot HDR10+ content with YouTube sharing.