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IFA Berlin 2020 to not go ahead as usual, pivoted to "innovative new concept"

22 April 2020 0

After thrashing away a lot of big events from its way, the COVID-19 pandemic has now forced IFA Berlin 2020 to scrape review its plans as well.

Berlin government has decided to ban all events with more than 5,000 participants until 24 October 2020. So, this has impacted the IFA event as well which was meant to happen on September 4.

IFA Berlin, one of Europe’s biggest tech conferences is the latest to suffer the loss after this year’s biggest events, including MWC, WWDC, Microsoft Build Developer Conference, Google I/O, and many more. While confirming the cancelation of the usual event on Twitter, the organizers announced that the event is being pivoted to “innovative new concept.” With this only knowledge in hand, we can't talk about what will happen next. Is IFA Berlin 2020 going to be conducted online? or do the organizers have some other plans? Well, we have to wait to conclude anything.

It is being assumed that organizers or event planners may decide to hold the event online. It may be possible that they decide to, at least, conduct some part of the event, like some crucial discussions and conferences online, because it’s difficult to take every participant on board altogether.

However, a note that has been sent to the press may help you to understand the plan.

"Planning is well advanced for a concept that will allow IFA to deliver on its core functions for our industry — as a global showcase for technology innovation and an important meeting place for brands, manufacturers, retailers and media.”

We expect to hear the updates on IFA Berlin and have more clarity on the same soon.

Correction: Previously, the article reflected that IFA 2020 Berlin event was scrapped off completely. It is now corrected.


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IFA Berlin 2020 to not go ahead as usual, pivoted to "innovative new concept"
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