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Intel announces new Evo platform and revamped brand logo

03 September 2020 0

While announcing its 11th Gen Tiger Lake processors Intel also announced the successor to Project Athena that is now launched as a consumer-facing brand name – Intel Evo. Intel has announced that the Evo badges will appear on laptops with 11th Gen Core i5 processors an Iris Xe graphics. The new badge replaces the previous “Engineered for Mobile Performance” sticker.

First things first, Intel decided to make a new Evo badge for consumers so that they could recognize the best laptops for productivity. Intel is using some key indicators that could tell which laptops are eligible to get this badge. These are 9 or more hours of real-world battery life on systems with 1080p displays with 8 hours for QHD and 7 hours for UHD. Also, the system must wake from sleep in less than 1 second; consistent responsiveness on battery; fast charging with up to 4-hour charge in under 30 minutes on systems with 1080p displays.

Intel Evo laptops will also have Thunderbolt 4, Wi-Fi 6, and “premium audio, webcam, and display” in thin form factors, but specifics have not been talked about. Other than this, 12-inch, 15-inch displays with touch support and narrow bezels, laptops with Intel Dynamic Tuning Technology, and Fanned/Fanless are some of the mentioned system and form factor requirements.

So, any laptop fulfilling all these factors will gain Intel’s Evo badge. This means a badge is one big indicator that the laptop you are going to buy has some great features.

Intel will cooperate with laptop OEMs and the entire manufacturing ecosystem to deliver Intel Evo-badged laptops. Currently announced designs that have been verified include the Acer Swift 5, Asus Zenbook Flip S, Lenovo Yoga 9i, and Samsung Galaxy Book Flex 5G. The company's website lists Acer, Asus, Dell, Dynabook, Razer, Samsung, HP, Lenovo, LG, and MSI as partners in the program.

Intel has also revamped its logo and refreshed brand identity while announcing the new 11th Gen Tiger Lake processors and Evo platform. The new-look replaces the elliptical swoosh around the Intel logo with square patterns and bright colors, which is still in blue. This is so far the third major change to Intel’s corporate identity in its history.

Karen Walker, Senior Vice President Chief Marketing Officer said,

Blue remains the foundational color of the Intel brand. In addition to our classic Intel blue, we will introduce new variants with an extended color palette to add more depth and modernize our visual identity.


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