19 February 2021
With Windows 10 October 2020 update, Microsoft finally pushed the Chromium-based Edge browser to the users and ditched the legacy Edge browser that was launched alongside the Windows 10 in 2015. This is the major leap but this does not guarantee that every Windows 10 user will start using the newest Edge avatar. Users who have been using some other web browser are still proudly stuck with it and chances are they do not want to make a switch. But, Microsoft is pushing full-screen ads asking users to make a switch.
Windows 10 is pushing full-screen Microsoft Edge ads to the users who have just updated their laptop or PC. As reported, this is the latest A/B test done by Microsoft in order to compel users to make a switch to its latest Chromium-based Edge browser.
It is currently unknown after which Windows 10 update this full-screen ad appears. It, however, seems Microsoft is pushing these ads irrespective of what update you just received. This is because the main aim is to push users to its newly developed browser.
As reported first by folks over at WindowsLatest, the ad runs on OOBE (Out-Of-The-Box Experience) screen, which means it fetches your full attention and there is no way to overlook it.
As part of the A/B testing, the Microsoft Edge ad runs on the Settings page as well. An ad banner can be seen above the Settings page after you update your PC to whichever recent Windows 10 updates. After clicking “Let’s go” on the banner, Windows 10 will launch the OOBE screen, wanting you to fully pay attention to it.
One of these OOBE screens is titled “Use recommended browser settings” (featured image) and it advises users to set the latest Microsoft Edge as their default browser and “pin the browser to the desktop and taskbar.” However, that’s not the command or any order from Microsoft. You can easily pick the “Don’t update your browser settings” option if you do not wish to try the new Microsoft Edge.
Note that this ad appears only when the Windows 10 users are using the rival browsers like Google Chrome and Firefox as their default web browser and visiting Windows Settings.
This is not the first time that Windows 10 is throwing such ads via the Settings page. Previously, users had reported something similar as well.
Unfortunately, there is no way to disable these recommendations in Windows 10.