18 February 2021
VAIO that was once a part of Japanese conglomerate Sony will launch a new product on February 18. This is evident from a poster shared by VAIO spotted on Weibo. The poster does not reveal the name and the type of product it is going to bring. However, a glimpse of the device reflects VAIO is bringing a notebook that can flip 180-degrees completely. The poster also indicates VAIO is bringing a sleek and lightweight laptop for its consumers.
The poster has its elements written in Chinese but with no specific details. However, as pointed out by folks over at MyLaptopGuide, while the laptop is resting at its full 180-degrees, the hinge is making a letter “Z” shape. This indicates the notebook may get launched in the Z-series.
The product launch will be live-streamed globally on February 18th through the VAIO store on JD.com. So, we are more than two weeks away from the said launch, which is pretty far. So, expect to hear more about this mysterious VAIO notebook in the coming days.
In related news, earlier this year it was reported that Sony spun-off company VAIO will make a comeback in India in 2021. It will, however, make a comeback with a different partner – Nexstgo – the company which brought Avita’s laptops in the country. Reportedly, Nexstgo has a license agreement with Japan-based VAIO Corporation to bring the VAIO laptops not only in India but also in other Asian countries. It has the right to manufacture, sell, and market the VAIO laptops in these regions.
With the PC industry is flourishing more and more, it is obvious to see companies making a comeback and trying their luck yet again. According to IDC research firm, a report came in January 2021, the PC market saw huge growth after almost a decade. In the fourth quarter of 2020, PC shipments grew 26.1% over the same period last year. This is a tremendous growth over what it was a decade ago i.e. in 2010. At that time, the market grew 13.7%. These ten years have seen everything, the decline in sales as well as a year of flat growth but now, it is doing great, and looks like this effect is here to stay for a while.
Sony sold the VAIO PC business to Japan Industrial Partners in 2014 after going through a long struggle and growing issues. Since 2015, VAIO Corporation has been selling VAIO-branded laptops in the US and Brazil. So, far VAIO has launched limited models that too in the premium range. Let’s see how the company’s upcoming model will do in the market.