27 July 2020
Samsung is gearing up for yet another virtual event of this year which will be commenced on September 2. This is going to be the company’s second online-only event after the Galaxy Unpacked event that is scheduled to happen on August 5.
Samsung via its official Newsroom has announced that it will host an “immersive” virtual experience at the event named “Life Unstoppable,” where it will unveil its latest innovations from different segments like mobile phones, wearables, TV, audio, home appliance business. It is unknown what does Samsung mean from the term “immersive,” but it looks like the company might present the event in AR, something that OnePlus did for its much-hyped Nord as well.
Also, Samsung has shared a 3D cube-like thing in its official blog post that spins 360-degree, suggesting it may be gearing up to hold a new kind of event. It is possible that Samsung believes that it can pull an AR event off better.
Samsung confirms the event will last for 45 minutes during which it will take you through an “interactive virtual world” and showcase new products from its 2020 line-up.
Earlier this month Samsung confirmed it will not attend the IFA event that is scheduled for September launch. Samsung made it clear that it will rather hold a separate event and unveil its new products. ICYMI, IFA 2020 Berlin event will happen from Thursday, September 3rd to September 5th. This means Samsung will hold its digital event a day before the beginning of the IFA 2020 event.
Samsung’s “Life Unstoppable” event will happen on September 2, 2020, at 10:00 CET.