09 January 2020
Consumer Electronics Show, the biggest trade show that presents new products and technologies every year in Las Vegas will now be held as a digital event only. Consumer Technology Association (CTA) announced that CES 2021 will be an online-only event due to the ongoing concerns about the spread of coronavirus.
CTA president and CEO Gary Shapiro said,
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.”
CES brings together big brands under one roof and allows them to exhibit their new products. It is observed that the event mainly showcases new laptops, notebooks, monitors, smart home products, and more such stuff from consumer electronics. Brands like LG, Samsung, and others showcase their new products and strategy.
CES happens around the first week of January every year and in 2021 as well it is expected to be held in the same month. While CTA has announced its plans of going fully online, it has not yet announced the schedule. But we expect to hear about the same as the next year comes closer.
CTA mentions that it plans to return to Las Vegas for a physical CES event in 2022.
Recently, IFA organizers announced that the event is gong as a real-life event this year, though it will proceed differently. Only a select group of invited journalists and industry representatives will be present and the ground will be closed for the general public. But it will offer IFA 2020 Special Edition to the public by following a digital medium. Samsung has already announced that it would rather host a separate event for its products.