24 May 2018
Unless you have been living under some rock, you must have heard or read that HTC U12+ is now official as the latest Android flagship from the Taiwanese smartphone maker. It appears to be a great phone with impressive specifications and features but there is one question on the mind of many people. It is that if this phone is the Plus model, then where is the standard HTC U12? If you were questioning the same as well, the good news is that HTC has now revealed the answer.
HTC has revealed that its latest flagship is actually the "U12" itself but they chose to name it "U12 Plus" on purpose. It did this to ensure that interested buyers don't end up waiting thinking that HTC would launch a Plus variant in the future. It wanted to make it clear that it is the only HTC flagship for the year which will also be taking on the competition.
Moreover, the overall size and specifications of the smartphone also justify the use of "Plus" moniker. It means this is HTC's release in the market to fight all other "Plus"-like offerings like Samsung Galaxy S9+, Pixel 2 XL, iPhone X, and Huawei P20 Pro. It is company's answer to all the high-end smartphones available in the market.
To give you an overview, the HTC U12+ sports a 6-inch Quad HD+ Super LCD6 display. It has the Qualcomm Snapdragon 845 processor coupled with 6GB of RAM and up to 128GB of onboard storage. There is a 12-megapixel and 16-megapixel dual camera setup on the back and an 8-megapixel camera on the front. The whole package is powered by a 3500mAh battery and it runs Android Oreo out of the box. While it boasts IP68 certification against water and dust resistance, it does not have a 3.5mm headphone jack.
Naming a phone variant with or without that "Plus" makes so much of an impact. I never knew before reading this.
Some flagships are the base ones, like the U12, for example. And the slightly toned up are the Plus. But this itself is a toned up version.
Yeah, right. But then they could have brought out both the HTC U12 and the HTC U12 Plus.
Not bringing out two phones means the competition will be between the HTC U12 Plus and other flagships. And no flahship will show up from HTC this year, I guess.