11 June 2019
If you might have forgotten or had any kind of doubts, HTC wants you to know that it is still not only alive in the mobile business but is all set to announce a new phone next week. HTC Taiwan has announced that it will be holding a launch event on June 11th which is exactly four days away from today.
The announcement was made by HTC Taiwan on its official Facebook page. The launch teaser poster does not reveal much except for the event date. It has a text written in Chinese which loosely translates to "new machine listed" as per Google Translate. This suggests that it is likely to be a new smartphone from the company.
If we go through recent rumors and leaks, an HTC smartphone bearing model number 2Q7A100 was spotted on Geekbench about a couple of months ago. It was listed with Qualcomm Snapdragon 710 processor, 6GB of RAM, and Android 9 Pie. In other words, if this is actually the phone that HTC is planning to release then it will be a mid-range phone. Some other reports mention a 6-inch display with significant top and bottom bezels, dual rear cameras, and a single selfie camera. It is also hard to say whether it will be an Android One phone with stock Android OS or a standard HTC phone with custom HTC Sense UI.
HTC has been going through tough times in the mobile business for quite some years. It has tried various ways to return to profitability but none have reaped any benefits so far. It was even reported to be considering exiting the Chinese smartphone market confirming that its problems are far from over. In the past few months, it has shifted its focus towards virtual reality space as it hopes to strengthen its HTC Vive VR brand in a field which is expected to be the next big thing in technology.