18 November 2019
HTC used to be a name to be reckoned with in the smartphone industry but that was a long time ago. The Taiwan-based smartphone maker has been struggling in the mobile business for too long with numerous quarter reports showing losses and no signs of improvements. Even though many think that HTC's days are numbered in the mobile space, the company continues to be committed with the hope of changing its fortunes someday.
In the same direction, HTC Taiwan's President Darren Chen has shared details regarding the company's future plans. The main aim of the new strategy is to be cautious with new launches and not release products just for the sake of it. It will also be focusing more on the home market i.e. Taiwan.
Taiwan's smartphone market sees about 60% of sold devices belonging to the sub-NT$10,000 price segment. This is about $323 after the currency conversation which essentially means that mid-range phones are most popular among Taiwanese buyers. As a result, HTC will release more mid-range phones within this particular price bracket.
A vast majority of these new phones will be 4G LTE-powered by HTC has plans for releasing 5G devices as well. Chen believes that the first HTC 5G smartphone can arrive in Q1 2020 which is by March 2020. The details regarding the phone are unknown but HTC wants to follow the global trends and not left behind. It should be noted that HTC currently has one 5G-powered consumer product named HTC 5G Hub which allows users to make use of 5G network speeds on any device through WiFi connectivity.
But just because HTC's mobile business is struggling, it does not mean that the company is not doing good anywhere else. It has been investing heavily in the virtual reality (VR) space and its Vive lineup of products and services have become one of the prominent names in the industry. It will continue to work on VR headsets but is also inclined to offering VR capabilities on smartphones. The exact nature of this integration is unknow but with 5G network on the horizon, it should be able to deliver a much better experience as the latency is way less on 5G as compared to 4G LTE.