27 March 2019
WhatsApp Business app has finally been released for the iOS platform. It was first spotted by WABetaInfo on the Mexican App Store which was later corroborated by users from other countries. These include Argentina, France, and Pakistan which suggests that WhatsApp is going with a gradual rollout.
The aim of WhatsApp Business is to help business owners help communicate with their existing and potential customers in an efficient manner. It is a separate app from the mainstream WhatsApp application used by over a billion users. It has a few additional features that are meant to help users serve their customers better.
Some of these features include away messages, greeting messages, quick replies, and additional information about the business. It can be used for not only communicating in real-time with customers but also for sending alerts about any announcements. For example, one can use to send auto alerts about an upcoming deal on any products.
WhatsApp Business was originally launched on Android last year. At that time, the team did not say anything about an iOS release. Even the current release has been a quiet one with no formal announcement. We will keep you posted on any further developments related to the iOS rollout.