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LG Z9, W9, E9, and C9 OLED ThinQ AI TVs announced ahead of CES 2019

04 January 2019 4

As there only a few days to go for CES 2019, LG has announced its 2019 OLED TVs lineup with a focus on artificial intelligence (AI). These TVs are powered by Alpha 9 Gen 2 processors, deep learning algorithms, and support for both Google Assistant and Amazon Alexa assistants.

All the new 2019 LG TVs have been launched under Z9, W9, E9, and C9 series. The newly used Alpha 9 Gen 2 processor is said to be capable of offering a higher level of AI picture and sound experience quality. The incorporated algorithms check for the source of the content being displayed and choose the best upgrading method accordingly. It further makes use of the ambient light sensor to adjust the brightness and refine Dolby Vision and HDR content.

In terms of audio output, the processor optimizes the same depending on what kind of content is being played. It means while watching movies or news broadcasts, users will get to listen to the clearer voice. The two-channel audio can be up-mixed to make it sound like a virtual 5.1 surround sound. There is support for Dolby Atmos and even though LG's newest TVs can handle pretty much everything automatically, users can also go for manual video and audio controls to suit their needs or preferences.


LG has continued its partnership with Google to offer Google Assistant on 2019 OLED TVs but this time around, it has also offered Amazon Alexa. It will allow users to make use of any of their preferred virtual assistants. It will also help them control smart home appliances regardless of whether they are compatible with Assistant or Alexa.

While there are different models available under all the four series, the biggest attraction of the lineup is LG Z9 88-inch 8K OLED TV. There are no prizes for guessing why it is the star of the show. LG claims that this TV is capable of offering "most realistic 8K picture quality that looks sharp, vivid and detailed thanks to 8K upscaling and improved noise reduction".

There are no words on the pricing and availability details yet but they will be revealed during the CE 2019 keynote scheduled for January 7th.


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