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Apple iPhone revenue to increase 13% in Q2'18: Analysts

01 May 2018 2

Analysts estimate that Apple iPhone sales will increase 2% in the quarter, will revenue will be up 13%.

Investors had been hoping for a significant boost in sales post the launch of the new iPhone X. However reports suggest that the iPhone X had not had enough demand due to high price. But Apple is expected to hit its quarter guidance, with total revenue of $60-62B in fiscal Q2 (calendar Q1).

iPhone sales are expected to fall in this quarter from 41M last year to 39M this year, while iPhone revenue is expected to climb by 18% year-on-year, due to an increase in Average selling price (ASP). Apple’s latest iPhone 8 and iPhone 8 Plus didn’t generate enough consumer interest due to lack of any new innovation, analysts believe.

According to a report, The new, lower-cost iPhone will use an LCD display that’s about half the cost of the OLED screen in the iPhone X. It’s also likely to use an aluminum casing versus stainless steel. That could bring the price close to $700, a level that’s proven successful for many years.

In addition, Apple will launch a giant iPhone with a 6.5-inch screen and an update to the current iPhone X size, people familiar with the matter told Bloomberg News earlier this year.

While results on Tuesday will likely show slower Apple growth, this broader iPhone strategy could revive sales when the new devices come out toward the end of 2018.

(last update 20 March 2020 @ 09:03)

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Apple iPhone revenue to increase 13% in Q2'18: Analysts
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