31 July 2018
Apple sold 3.5 million smartwatches in Q2,2018 of the collective 10 million worldwide shipments during this period, according to research firm Canalys.
Apple Watch Series 3 LTE edition saw a huge demand in Asian markets. It was the best-selling smartwatch of Q2, 2018. The Cupertino giant shipped 250 thousand smartwatches to Asia, in which 60% of which were the LTE model of the Apple Watch.
Apple lost a significant portion of the market share from the previous quarter, declining from 43% to 34%, even though smartwatch shipments increased globally. Garmin and Fitbit saw excellent growth in the quarter.
Fitbit launched the Versa and the more affordable Ace smartwatches earlier this year which are geared primarily towards children. A number of smartwatch makers are diversifying their product offerings to reach a wider variety of target audiences, that has led to a decline in Apple’s market share.
According to rumours, rival Samsung will release a new smartwatch next month, and Google will also be launching its own Pixel smartwatch. The research firm says that Apple may need to find ways to refresh its presence in core markets including the United States if it wants to continue to be a market leader in the sector. Apple is also reportedly making significant changes to its smartwatches this year, so we may see some interesting products by the company over the next few months.
“Apple faces a growing threat from competitors, which have started to pass the million quarterly shipments mark," said Canalys Research Analyst Vincent Thielke. "Vendors are trying to differentiate their products with advanced heart-rate metrics, smart coaching and mapping, and consumers now have a much wider range of smartwatches to choose from than they did a year ago. Amid further competition from Samsung and Google, rumoured to be launching Galaxy and Pixel watches respectively, Apple needs to work out how to drive refreshes in markets such as the US, where its penetration into the existing iPhone installed base has started to level off."