10 May 2018
Flipkart, the popular e-commerce website has earned quite an impressive reputation for itself. It appears that Flipkart wants to take things to the next level as it announced on Wednesday that it will be initiating a new programme. A programme called Flipkart Plus, something extremely similar to Amazon Prime. So, what is Flipkart Plus all about? The service will offer premium content, early access, early deliveries and other such premium benefits.
Flipkart Plus will launch on the 15th of August and will compete with Amazon Prime. The difference is that Flipkart will not charge a monthly or annual subscription. Flipkart Plus will allow users to earn something called “Plus Coins” which users gain on every purchase. Flipkart Plus users will gain certain benefits like early access and an overall better and faster experience. Any user can become a Flipkart Plus user and more details regarding its reward-based coin system will be announced shortly after its launch. In addition to the above-mentioned benefits, Flipkart Plus users will also be provided with better customer support.
Here’s what the CEO of Flipkart, Kalyan Krishnamurthy, had to say:
At Flipkart, we deeply understand the Indian customer and solve for them meaningfully. This means that everything we do is not just limited to a particular section of the society but appeals to a wider audience. With that in mind, we have crafted Flipkart Plus as India's most inclusive customer benefits program and we're extremely thrilled to launch it this Independence Day.