15 November 2018
Apple continues to dominate the Global wearable market, with its Apple Watch Series 1 emerging as the most popular model in Q2, 2018. Overall global smartwatch shipments grew 37% YoY in Q2 2018, according to the latest research from Counterpoint’s Global Smartwatch Tracker.
Apple’s quarterly shipments declined by 20% in Q2 2018 from the previous quarter, however, it grew 17% y-o-y. Fitbit’s market share increased to 21% in Q2 2018.
Chinese OEM Huami’s Amazfit jumped into the top five rankings globally. Apple and Fitbit both dominated with two models each out of the top five rankings, while Chinese brand Amazfit’s smartwatch BIP also emerged as a popular model across global markets.
Garmin shipments grew 35% y-o-y and it currently holds 3% market share. The company’s Vívoactive 3 music and Fenix 5 Plus series of watches come with some unique features like built-in maps, Garmin Paymobile payments, Pulse Ox sensor technology, etc. which has helped in increasing its popularity.
Samsung smartwatch shipments declined an astonishing 17% q-o-q, and 43% y-o-y. The reason behind the device is the limited refresh rate on its portfolio as well as high price. Fossil shipments remained flat for the year, however its Fossil Q Venture, the Fossil Q Explorist as well as a new partnership with Google helped it dominate Fashion-First Smartwatches.
In terms of OS, Proprietary OS grew 76% y-o-y, while iOS shipments grew 17% y-o-y and Wear OS shipments grew 24% y-o-y. Overall, iOS market share declined from 48% to 41% YoY while Wear OS market share declined from 8% to 7% YoY.
Commenting on the major shift in the market, Counterpoint Research Analyst, Satyajit Sinha, noted, “Back in Q4 2017, Apple stepped up its strategy in the smartwatch segment by enhancing the features of smartwatches into broad-based functionalities, including some health and fitness tracking capabilities. Moreover, Apple is catalysing the trend of ‘smartwatch as a standalone wearable device’ with adoption of cellular connectivity, which is driving the new wave of cellular connected wearables globally, great news for mobile operators.”
Mr. Sinha, further added, “Battery-life is a constant concern with smartwatches, given their tiny batteries. However, Apple, Samsung and Huawei are consistently working to optimize the software and the overall design and adding components such as eSIM to make space for bigger batteries. Moreover, the adoption of cellular Low Power Wireless Access (LPWA), technology especially LTE-M in smartwatches will also drive core use-cases in a smartwatch while boosting battery life.”