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Apple has delayed iPhone XR launch to boost sales of pricier models?

25 September 2018 3

Apple unveiled the iPhone XS, iPhone XS Max and the cheaper iPhone XR models earlier this month. The company’s flagship devices the iPhone XS and XS Max hit the shelves on Sept 21, 2018, however, the launch of the cheaper iPhone XR model has been delayed till October end.

The iPhone XR is a cheaper LCD model which reportedly will have the maximum sales, as compared with the higher priced flagship models. According to a report, Apple has delayed the iPhone XR launch to give a chance to the higher priced phones to sell.

The lower-priced iPhone XR model is expected to outsell the other two 2018 flagship models. Earlier reports had suggested that the 6.1-inch iPhone launch would be delayed due to component issues. However, the latest report suggests that release has been delayed deliberately.

Apple's stock is responding average selling price (ASP) of iPhone units. According to Loup Ventures' Gene Munster, Apple’s ASP for fiscal 2018 was $745. The unweighted average price of all iPhones is approximately $765, according to Munster. The consensus is that Apple will hike the iPhone ASP by 6% during fiscal 2019, which would further increase its stock value.

The iPhone Apple is already facing a lot of criticism for the high price of its flagship devices. Apple’s CEO Tim Cook has defended the high price of the devices stating that the phones will replace a number of gadgets for users. He has also posted a few images clicked by the iPhone XS which were posted by users online.

  • The Apple iPhone XR isn't still available online. To be notified when it becomse available click here.
  • The Apple iPhone XS isn't still available online. To be notified when it becomse available click here.
  • The Apple iPhone XS Max isn't still available online. To be notified when it becomse available click here.

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Apple has delayed iPhone XR launch to boost sales of pricier models?
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