15 November 2018
Apple has become the most-preferred smartwatch brand in the US, according to the latest research by Consumer Lens, Counterpoint's global research programme. On the second spot is Samsung, followed by Fitbit on the third spot.
"Apple was the top smartwatch brand last year. With the Apple Watch Series 4 the company further enriches its position as a preferred smartwatch brand for a consumer's next purchase. Apple has been pitching itself as a health monitoring device to portray itself as an essential device.
"Samsung was the second most preferred smartwatch brand followed by Fitbit. Responses by consumers who are interested in buying an Apple Watch in the next six months are overwhelmingly positive towards buying the latest iteration of the Apple Watch," Maurice Klaehne, Research Analyst, Counterpoint Research, said in a statement.
"Two out of every three potential Apple Watch buyers said they will choose a Series 4. However, consumers are not very decisive on the colour preference so far," Klaehne added.
"Apple Watch Series 4 was a significant improvement from the previous generation with innovative features like ECG, fall monitor and haptic feedback. LTE connectivity captured the highest consumer interest followed by the faster S4 chipset and improved heart rate sensor," said Pavel Naiya, Senior Analyst, Counterpoint Research.