10 December 2018
OnePlus has emerged as the number one smartphone maker in the premium segment in India, surpassing Apple and Samsung. The company has now launched its first R&D centre in the country in Hyderabad and states that it plans to grow the centre to its biggest facility in three years.
OnePlus stated that the new centre will play a critical role in the development of AI and machine learning software for its products as well as help in driving local innovations. OnePlus currently holds a 37% share in the Indian market in the premium segment, outperforming both Apple and Samsung, who currently hold 30% and 26% share respectively.
“Hyderabad is among the fastest growing markets for OnePlus, and the company is in the process of expanding its offline presence in the region, in line with the expanding user base. "India is not only one of the biggest markets for OnePlus but is also the benchmark for creating globally successful products. With a growth rate of more than 100 per cent, the country is well on its way to becoming a centre for product innovation," the company said.
“In three years, we plan to grow the new R&D centre in Hyderabad into our biggest globally. We plan to re-focus our R&D efforts on a large scale and drive innovations in India for the global product, especially on the software side with a special emphasis on Artificial Intelligence and Machine Learning,” said Pete Lau, Founder and CEO, OnePlus while discussing the company’s plans in India.