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WhatsApp ad campaign in India to combat the spread misinformation

04 December 2018 3

Popular instant messaging app WhatsApp is working hard to curb the growing trend of fake news spreading. The company has recently picked up 20 research teams and also rolled out features like labels which could help in identifying the fake news.

Now in the latest development in this regard, WhatsApp has launched a TV campaign (first ever from the company) to address the growing spreading of misinformation and rumors that become viral on WhatsApp. WhatsApp first launched a radio-based awareness campaign which was implemented in two phases. The first phase begins working on 29th August with advertisements floating on 46 radio stations in states like Bihar, Madhya Pradesh, Jharkhand, Chhattisgarh, Rajasthan, and Uttar Pradesh.


Likewise, the second phase began on 5th September and aired on 83 AIR (All India Radio) radio stations in states that include ‘Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh, and Telangana, Orissa and Tamil Nadu’.

The company is also working with filmmaker Shirsha Guha Thakurta to come up with 3 ads that would be 60 seconds each, putting across the awareness message and how dangerous rumors and misinformation could be. The campaign would begin just before the Assembly elections in Rajasthan and Telangana, where these films would also be available on YouTube and Facebook (in nine different languages).

Bosco Zubiaga is the guy behind the production of the advertisement films for WhatsApp who shared his views regarding the concern of misinformation

"We're humbled by the impact that WhatsApp had on people's ability to freely connect with their loved ones. We recognize at the same time connecting people can also lead to the spread of misinformation, which has to be confronted,".

Have you previously gone through such misinformation spreading messages on WhatsApp that get viral? Share your experience in the comment section below.​


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