29 January 2019
Huawei’s sub-brand Honor has reported a global year-on-year growth of 27.1% in global smartphone shipments in the first three quarters of 2018. The news comes at a time when global smartphone markets saw a decline of 3.1% in smartphone shipments during the same time. Most leading smartphone makers, in general, have seen a small drop in sales, Huawei’s Honor brand has bucked the trend with massive growth.
Huawei states that Honor ranks first in market share in the mid and high-end online channel. George Zhao, President of Honor, stated that the company intends for Honor to become a top five global smartphone brands within the next three years and reach the top three spots within five years.
In India, the fastest growing smartphone market Honor's success is owed to its portfolio of affordable and mid-range products like the recently launched Honor 10 Lite. The new smartphone was announced earlier this month in India starting from Rs 13,999.
Chinese smartphone makers continue to see growth even when the rest of the world is witnessing a slowdown. Brands like Meizu, OPPO and Xiaomi are seeing sales in the international market, even when their domestic Chinese market is seeing a slowdown.
"HONOR's unrivalled products with unbeatable value help us win support from our 100 million fans worldwide. We believe HONOR will soon meet our goal of becoming a 'Top 5' global smartphone brand within three years and 'Top 3' within five years. We have upgraded our branding this year with a new logo in moving colors accompanied by our slogan 'HONOR MY WORLD', and a new mission to create an intelligent world that belongs to the global youth. The new branding will continue to echo and further accelerate our business growth," said Mr. George Zhao, President of HONOR.